Our voice and language work together to create a compelling narrative that embodies the Elemental Adventure spirit and feeds the imagination. We inform, inspire, ignite curiosity and instil trust through the power of words.
 
We maintain a friendly , approachable and confident tone. We avoid jargon, favouring clear, engaging and down-to-earth communication that feels motivating, inclusive and accessible.

How do we sound to others:

Authoritative

Our depth of experience and knowledge resonates in our confident choice of words both written and spoken.

Under-stated

We do not aim to impress with hyperbole but through honest statement of fact that provokes imagery.

Empathetic

We listen first, ask questions and show a genuine interest with a view to developing a strong empathy-driven relationship, that places the needs of our clients first. We make them feel important, respected, interesting and valued.

Honest and impartial

We communicate with transparency, impartiality and authenticity - building trust and fostering real connections with our clients. We are honest about the limits of our own experience and knowledge.

Enthusiastic

We express our passion for adventure and exploration, igniting a spark of curiosity and wonder in our audience.

Eloquent

We communicate with poise and refinement, reflecting the discerning taste of our clientele and the exceptional quality of our experiences.

Our language is:

Clear, concise and accurate

Every word has a well-thought-out purpose. We communicate with clarity, precision and thoughtfulness ensuring our message is easily understood and touches our audience / the individual.

Empathetic, adaptive and relevant

We communicate from a foundation of our clients’ individual differences and we understand what motivates them. We speak their language using familiar terms that resonate with their interests and aspirations. We are conscious of the fact that for many of our clients, English is a second language.

Evocative

We paint vivid pictures with our words, transporting our audience to breathtaking destinations and unforgettable moments.

Engaging

We tell stories that captivate and inspire.

Refined

We use sophisticated language that reflects the discerning taste of our clientele and the exclusivity of our experiences. We avoid the use of slang.

Our language is not:

Condescending or arrogant

We always display a healthy curiosity towards a client’s own knowledge and experience. In doing so we:

Overly casual or personal

Specific words and phrases not to use:

Standard phraseology to be used:

Currencies

Currencies should be expressed with the currency abbreviation followed by a space, the currency symbol and the amount with no space. For example, in Canadian dollars: CA $10,000 or in Euros: EUR €10,000. Where relevant the currency denomination should be omitted from the abbreviation. For example 10,000 united states dollars should be US $10,000 not USD $10,000.

Tax

Additions of tax should be referenced as + X% tax. Not + X% GST, PST or similar.

Heliskiing / heli-skiing / heliski / heli-ski

By default, use heliskiing (one word) for names eg. Last Frontier Heliskiing and heli-skiing (two words) when describing the activity.

Tipping / gratuities

We believe that tipping should be reserved for receiving a service above and beyond expectations and that it should be at the sole discretion of the client without undue external pressure. We believe that the client’s tipping culture should be respected at least as much as (if not more than) the «local tipping culture».