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Templates
To ensure consistent and impactful branding across all your communications, here are some templates for various applications. These templates, designed to embody the Elemental Adventure spirit, will streamline your workflow and help you create professional, on-brand materials with ease.
Letterhead
For accurate color representation, please follow these simple steps when using our letterhead template:
1.
Download the Word template.
2.
Save it as a Microsoft Word template on your computer.
3.
Complete your letter, then save it as a PDF file before sending.
This ensures consistent and professional branding across all communications.
The PDF download is suitable for professional printers and can be opened in Illustrator for advanced editing.
Instagram has specific size requirements for different content formats and will downscale images and videos to these sizes:
Maintain the correct aspect ratio
This is crucial to prevent our content from being distorted or unexpectedly cropped. The aspect ratio refers to the proportional relationship between an image's width and height.
Prioritize composition
Ensure the subject is well-positioned within the frame, especially when dealing with different aspect ratios.
Preview on various devices
Before posting, it's essential to review our content on different phones, tablets, and computers to ensure it renders correctly across all screen sizes.
By following these best practices, we can maintain a consistent and professional visual presence on Instagram, maximizing the impact of our content.
Elemental Adventure newsletter
Elemental Adventure's newsletter should be an invitation to embark on an extraordinary adventure. The imagery should transport the reader to breathtaking landscapes and unforgettable moments. The messaging should be engaging and refined, using a mix of storytelling and evocative language to ignite a sense of wonder and inspire exploration.
Newsletter template
The newsletter template is designed for elegance, simplicity, and consistency. To ensure optimal image quality, photographs should be uploaded at 1200 x 600 pixels, which is twice the size of MailChimp's recommended dimensions.
To maintain consistency and save time, copy and move blocks from previous articles to add new content while ensuring the font, size, and line height remain correct.
H1 Heading – Heading:
Font: Helvetica Bold
Font Size: 45
Alignment: Left
Line Height: 1.25
H2 Heading – Intro text:
Font: Helvetica Bold
Font Size: 20
Alignment: Left
Line Height: 1.5
P Paragraph – Body text
Font: Helvetica
Font Size: 15
Alignment: Left
Line Height: 1.5
H3 Heading – Photo captions:
Font: Helvetica
Font Size: 11
Alignment: Right
Line Height: 1.5