Time

The world is increasingly filled with things that rob us of our time, leaving people feeling overloaded, frustrated and disempowered.

People

The world has become an increasingly busy, competitive and polluted place with people (and signs of them) everywhere.

Mediocrity

Good quality products and services with a meaningful shelf-life have been heavily diluted by mediocrity and poor quality.

Choice

Infinite choice and information makes distinguishing the good from the bad and fact from fiction a time-consuming endeavor.