16

Colors

Primary colors

Our primary colors are blue, black, and white. Blue represents water; trust and the serenity of nature. Black symbolizes solidity, exclusivity and sophistication. White represents snow and reflects purity and transformation. Together, these colors create a harmonious palette that evokes a sense of adventure, exclusivity, and trust.

Consistent color management

Maintain consistent Elemental Adventure brand colors with these color profiles:

RGB: sRGB IEC61966-2.1
CMYK: Coated FOGRA39 (ISO 12647-2:2004)

Set these profiles within the Color Settings of your Adobe applications. Color profiles ensure accurate color reproduction. All logo and template files are created with these settings.

For professional printing, always verify color accuracy with your printer.

Deep black

RGB
00 / 00 / 00

HEX
000000

CMYK
40 / 20 / 00 / 100

PANTONE
Black C

Dark blue

RGB
00 / 56 / 102

HEX
003866

CMYK
100 / 75 / 37 / 28

PANTONE
2955 C

Blue

RGB
00 / 130 / 194

HEX
0082C2

CMYK
100 / 28 / 06 / 00

PANTONE
Process Blue C

White

RGB
255 / 255 / 255

HEX
FFFFFF

CMYK
00 / 00 / 00 / 00

PANTONE
11-0601 TCX

Standard black for text

We use the deep black (CMYK 40/20/0/100) for solid areas, and 100% black (CMYK 0/0/0/100) for body text to ensure sharp, legible print results. Always verify with your printer for optimal output.

Secondary colors

The grayscale is designed to complement our primary colors and provide a harmonious backdrop, adding depth and dimension to our visual identity.

80% Black

RGB
87 / 87/ 87

HEX
575757

CMYK
00 / 00 / 00 / 80

60% Black

RGB
135 / 135 / 135

HEX
878787

CMYK
00 / 00 / 00 / 60

40% Black

RGB
178 / 178 / 178

HEX
B2B2B2

CMYK
00 / 00 / 00 / 40

20% Black

RGB
218 / 218 / 218

HEX
DADADA

CMYK
00 / 00 / 00 / 20

Color swatches

To simplify color application and ensure consistency, download the provided Adobe Swatch Exchange files for CMYK and RGB. Import them via the «Open Swatch Library» option in your Adobe application's swatches panel.